An Interview with Fringenuity

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Ladies and gentlemen, And Gene,

We present another great interview with Fringenuity.

The wonderful folks that make up the Fringenuity team are, in our opinion, the leaders of the Fringe fandom. They rally the fans together to complete successful projects and campaigns. Think of them as incarnations of William Wallace, leading the Fringies into battle against the powerful and authoritative Neilsen ratings. One of these amazing leaders is named Annie (@birdandbear). She is a founding member of Fringenuity, and the person behind the Ambergram initiative.

How did the fans, cast, and crew react to the Ambergrams and Fringe Coins? When were the items delivered to the cast and crew?

The Ambergrams were a much bigger project than the Blue Moon Awards, with packages shipped to more than a dozen locations. Most of the packages were delivered during the first week of December, but the largest shipment – the one to the cast and crew in Vancouver – just happened to reach its destination on December 10th, the very last day of filming. It was a nail biting wait, but the timing turned out to be perfect, and by all accounts the crew was incredibly touched by them – we’re adding official reactions to our Storify page as they come in. The fans were incredibly supportive, and to me, the most amazing thing was how the donations just kept pouring in even after the project itself had been paid for, so that we were able to donate a total of $1500 to our charitable causes.

What will happen to the Fringenuity team and website after the show ends?

♪♫”Where do we go from here?”♪♫

This is something we’re actively discussing. We have several ideas, and a few different directions we could take, but we’re not ready to announce anything yet.

However, we’ll definitely be around. Our focus is likely to remain on Fringe for the foreseeable future, although, you may see some branching out into other areas of interest. We’re also looking into a second (probably slightly different) printing of the challenge coins. People just loved those, and we’ve had lots of inquiries on how to get one – the answer is, they’re all gone….for now. Now that the hashtag campaigns are almost over, we’re looking forward to having time to do some retrospective pieces on the show and the fandom, and Aimee is working hard on her book. We’ll also continue to come up with fundraising ideas for charities; Fringe fans building a better world is one of the most inspirational things to come out of all this, and we’re not about to stop.

As far as Fringe goes, I’m still hoping the curtains really do close on a kiss… 😉

Do you have a favorite moment or experience being a member of Fringenuity?

Oh so many moments…I get a little choked up just sifting through them all, trying to come up with an answer.

There was the moment when #CrossTheLine actually hit the trends. It was our first real campaign, and we were so nervous. We’d been writing articles about various ways to try and document our viewership, and we knew that getting everyone to tweet live during the show would be a great way to do that, but we really weren’t sure what participation would be like. And it was enormous. We hit the trends within minutes, and even though we didn’t stay there for long that first week, it lasted long enough for people to see that it could be done.

After that, participation kept growing until we were this unstoppable force, storming Twitter on a weekly basis like it was the easiest thing in the world. But for me, that sense of wonder never went away. Every week there was this awed jubilance, this thought, “Look at us! Look at what we can do when we come together!” that was humbling and glorious at the same time. It inspired us to strive for more and more positivity in our messages. The campaigns evolved beyond simply supporting Fringe into larger demonstrations of unity – all those voices raised together shouting love and hope at the world.

That was my favorite part, and one of the finest things I’ve ever done.

How would you like the Fringe fandom to be remembered?

We’ve done so many things that I’m proud of. We set out to prove that there are clear and simple ways to track viewership of a TV show beyond outdated sampling methods. The recent announcement of the new Twitter/Nielsen rating system seems to indicate that our efforts were an unqualified success. So if it’s not too arrogant, I’d like us to be remembered as the fandom that helped change the way the system works. My biggest hope for the future is that these new ways of measuring viewership will help other genre shows stay alive, and that storytelling will be allowed to reclaim its importance and integrity in an entertainment landscape that’s been dominated by vapid glitz for far too long.

Who is your favorite Season 5 guest character and why? (Etta doesn’t count)

I really loved the story of Edwin Massey. He was just a guy, doing what had to be done to keep his people safe and maybe make their lives better, even when it cost him his own. He went quietly and alone, no gunfire or explosions or superpowers, just a climb down into the dark to send up hope with his last breath. It’s that kind of unsung heroism that has the most profound effect on those who witness it, and I thought it was beautiful.

Thank you Annie and the members of the Fringenuity team for your hard work.

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Posted on January 12, 2013, in Television and tagged , , , , , , . Bookmark the permalink. 4 Comments.

  1. What a great interview. I’m really looking forward to what Fringenuity has planned for the future, and I’m excited about the possibility of maybe purchasing a fringe coin or something to remember the show by.

  2. “Our focus is likely to remain on Fringe for the foreseeable future, although, you may see some branching out into other areas of interest.”

    This is nice but I wonder if a fan club should just be about the show, even if it is off the air.

  3. Hi @Katya. Fringenuity isn’t really a Fringe fan club, even though we have talked about starting one. We’ve never really just dedicated ourselves exclusively to Fringe; it’s just been the main focus.

    When we set out to officially organize under the name Fringenuity, part of our mission was to make things easier for science fiction and other genre shows to have a voice, not just Fringe. Fringe just happened to be our favorite and in the most need of concentrated support. It has led the way in a changing world where social television has gained importance. The name Fringenuity is applicable to all things geeky that we choose to support.

    In fact, the blog actually started out as Annie’s “More Than One of Everything,” with a tag line of “Adventures in Geekery.” This could mean other shows, such as Firefly. Annie is a Can’t Stop the Serenity event organizer, for instance.

    Fringe will always be front-and-center, but its legacy is helping excellent story-character driven genre shows have a voice.

    Hope that helps to explain. Thanks.

  1. Pingback: Fringe Week Schedule « Pop Culture Nexus

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